Generating Leads Through Social Media
December 17, 2021
According to a new report from the National Association of REALTORS®, “Over half of REALTORS® find social media to be one of the most valuable technology tools for generating new leads.” With the use of technology for business steadily increasing, let’s check out why REALTORS® consider social media to be an essential tool.
The most popular social media app among the random sample of REALTORS® surveyed was Facebook, with 90% of respondents reporting they used the app, followed by Instagram at 52%, and LinkedIn at 48%.
Other top lead- generating technology tools included customer relationship management (31%) and MLS sites (28%). Personal blogs were found to be the least helpful, generating only 16% of leads.
54% of respondents said that they were on social media because they were expected to have a digital presence. Still, nearly half reported that they use it to help them build and maintain relationships with existing clients or to promote listings.
With technology being a large part of everyday life, it should come as no surprise that tech tools have becoming increasingly important in the world of real estate.
Daily, 96% of agents use a smartphone, 92% use a laptop or desktop computer, and 64% use a cell phone (no email/internet). Those who use a smartphone daily primarily use their smartphone for access to email (95%), social media apps (57%), GPS (49%), and document storage (44%).
Click here to view the entire NAR 2021 Technology report.
You might also like…
Get Ready for Fair Housing Month TODAY
By Virginia REALTORS® - March 21, 2024
April is Fair Housing Month and it’s coming soon! While we know you are committed to Fair Housing and show your support all year long, what can you… Read More
Spring Cleaning: Help Your Clients Prep Their Homes for Market
By Stephanie Flynn - March 8, 2024
As you gear up for the spring and summer housing markets, share these cleaning tips with your clients so their homes are ready for showings, sales, or just… Read More
What Home Trends Will Buyers Be Looking For in 2024?
By Stephanie Flynn - February 1, 2024
What’s “in” this new year? We’re providing insight on what your buyers will be looking for and what your seller and landlord clients could consider to make their… Read More