According to a new report from the National Association of REALTORS®, “Over half of REALTORS® find social media to be one of the most valuable technology tools for generating new leads.” With the use of technology for business steadily increasing, let’s check out why REALTORS® consider social media to be an essential tool.

The most popular social media app among the random sample of REALTORS® surveyed was Facebook, with 90% of respondents reporting they used the app, followed by Instagram at 52%, and LinkedIn at 48%.

Other top lead- generating technology tools included customer relationship management (31%) and MLS sites (28%). Personal blogs were found to be the least helpful, generating only 16% of leads.

54% of respondents said that they were on social media because they were expected to have a digital presence. Still, nearly half reported that they use it to help them build and maintain relationships with existing clients or to promote listings.

With technology being a large part of everyday life, it should come as no surprise that tech tools have becoming increasingly important in the world of real estate.

Daily, 96% of agents use a smartphone, 92% use a laptop or desktop computer, and 64% use a cell phone (no email/internet). Those who use a smartphone daily primarily use their smartphone for access to email (95%), social media apps (57%), GPS (49%), and document storage (44%).

Click here to view the entire NAR 2021 Technology report.