Unique Ways to Make Your Open House the Place to Be
March 21, 2019
By: Guest Author, Virginia REALTORS® Senior Vice President of Member Programs, Adam Smith
We asked some of the top-producing REALTORS® from all over the Commonwealth what makes their open houses successful. Here are a few innovative tips they shared with us.
- Consider hosting a Friday Wine and Cheese Open House. Be sure to premarket the open house on social media and with your colleagues to generate more leads. Also, invite the neighbors!
- Connect and partner with a local business owner to showcase their items at the open house (for example, Lula Roe, Mary Kay, a lending company, staging companies, etc.). You are basically creating a pop-up shop, but the business will also be marketing the house to their sphere of influence for more exposure.
- Consider a themed open house, perhaps around a holiday. For example, pictures with Santa or the Easter Bunny – people love the idea of pictures but don’t want to wait in long lines at the mall!
- If the neighborhood is having a community events, like a 5k race, a parade, or seasonal festivals where people are out walking around, team up with other listings in the neighborhood to be open during that time, creating a Mega Neighborhood Open House Event.
For more ideas on hosting a unique open house, check out the recent Inman article on 10 tips for snagging a buyer (and tons of leads) at your next open house.
You might also like…
5 Staging Tips for a Happy Home
By Stephanie Flynn - February 16, 2023
In this age of telework, virtual school, and even virtual lessons and camps, many of us are spending more time at home than ever before. Keep this in… Read More
The Connection Between Communication & Resident Retention
By Stephanie Flynn - February 14, 2023
Marketing your rental property to potential new tenants is one part of your job, but what about resident retention? Establishing an open line of communication with those that… Read More
3 Predicted Home Trends Buyers Will Want in 2023
By Stephanie Flynn - January 25, 2023
New year, new trends. What your buyer clients are looking for in a home will always be evolving, but we have predictions on the top layout and design… Read More