Two Virginia REALTORS® contributed their business insight to a feature article on the Residential Specialist website: Ditch the Presentation, Try These Listing Strategies Instead. Karen Hall, CRS, of the Washington D.C. metro area and Miguel Avila, CRS, of McLean both offered strategies for making presentations to potential listing clients more client-centered.

Among their expert tips, Hall recommends focusing the presentation on how the client will benefit from your services rather than listing features. Avila addresses the importance of examining market data from the perspective of each individual client.

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