Storyboard: Using market stats to enhance your business
January 24, 2017
Virginia REALTOR® Michael Guthrie is a longtime leader in the business and passionate about what makes the industry tick. As a REALTOR® since 1982 and a manager since 1986, he’s got a lot of perspective on the tools to build success. One essential skill for agents is knowing what’s happening in the market overall and regionally, and using that knowledge to demonstrate expertise and best serve clients. It’s also critical to follow the stats in order to identify business development opportunities. Knowing the inventory, ask/sold price trends, and metrics like average length of time on the market and regional volume are key to representing clients properly. If the overall market average indicates one thing, but different geographic areas or price ranges show different trends, you’ll be able to prepare your clients and they’ll be impressed with your expertise.
Michael offers that, “When REALTORS® have a grasp of what the statistics show, they can focus on the price range or area that is most active, helping them ensure their success.”
Ready to share your REALTOR® story? Contact us with your tips for success, inspirations, and frustrations at Outreach@varealtor.com. We welcome submissions on a continuing basis.
You might also like…
BOD Votes to Finalize Virginia REALTORS® 2025 Leadership Team
By Virginia REALTORS® - June 20, 2024
At the Board of Directors meeting held on June 18, 2024, elections were held to finalize the Virginia REALTORS® 2025 Leadership Team. We are pleased to announce the… Read More
Congratulations to These PM Certified Graduates!
By Virginia REALTORS® - May 15, 2024
PM Certified is a property management certification featuring coursework that enhances your knowledge of property management law, regulations, agency, leases, rental maintenance as well as provides YOU tools… Read More
VAR Remembers Lili Paulk, Education Director
By Virginia REALTORS® - March 21, 2024
It is with a heavy heart that we share news of the passing of one of Virginia REALTORS®’s well-known and beloved staff members. Lili Paulk, VAR’s Education Director,… Read More