Consumer trends have changed dramatically as Generation Y has entered the marketplace. Generation to generation, buying habits are different and needs and preferences vary between cities and rural communities. With Generation Y representing over 68% of first-time buyers, you need the most current information on marketing to this group. This class includes the tips and tricks that top agents use to gain new clients and new sales. It covers categories of active buyers, techniques for lead generation, components of the home showing process, and negotiation strategies.

For more information, contact Abby Tammen at abby@caar.com.