Pulse Check on Rent in Virginia’s Metro Markets
October 23, 2023

Virginia’s housing market has seen many highs over the last year with interest rates above 7% and housing prices above $400,000. These factors have pushed many potential home buyers to the sidelines and shifted their sights back to the rental market. The multi-family market has also seen a significant change as pent-up demand led to a more competitive market, bringing rents up more than 17% nationally. As rent in Virginia followed a similar pattern, let’s look at the multifamily market and how rents have changed over the past few years.

During the middle of the pandemic, rental prices in Virginia increased by double-digits as many people decided they needed more space or opted to move to an entirely different state due to remote work. There were record breaking construction levels in 2022 as developers tried to keep up with high housing demand. In Virginia, there were over 31,000 apartment units in development and more than 3,000 units delivered in Q3 2022, one of the highest construction levels in 13 years. Currently, we are seeing that demand for rental housing is easing due to the influx of new supply in the market and growing affordability challenges. Construction activity has also edged down, falling 7% from last year. This has led to a deceleration in rental prices within the state. The slowdown in rent growth is a positive sign for renters that the multifamily market is beginning to stabilize.

Statewide, rent growth has started to decrease with rents up 2.7% from a year ago, but prices continue to remain elevated. Virginia’s biggest metro markets had the smallest increases in rental price this quarter. In the third quarter of this year, rent for a unit in Northern Virginia was $2,107 on average, up 3.0% from the previous year and 15.5% more than in Q3 2019. In the Richmond metro market, average rent reached $1,378, increasing by $7 or 0.5% from the same time last year. This was the smallest growth in rent across all multifamily markets in the state. The smaller metro areas saw higher levels of rent growth in Q3 of this year. Rental prices in Winchester grew by 5.2% bringing the average price of an apartment unit to $1,344. Harrisonburg had the biggest jump in average rent price growth at 7.5% with rent for an apartment in the area now averaging $1,152, which is 24.4% higher than in 2019.
Despite rental growth cooling in many parts of the state, it is important to remember that rents are still 19% higher than they were four years ago. The multifamily market will be important to watch as mortgage rates continue to cause affordability challenges for would-be home buyers and the supply of new apartments begins to moderate.
You might also like…
A Snapshot of the Cost of Living in Virginia
By Abel Opoku-Adjei - September 10, 2026
The cost of living significantly influences where people decide to live, work, and buy homes. Virginia offers a diverse range of communities, from the more expensive suburbs of… Read More
From Pending to Closing: Why Housing Deals Fall Through
By Abel Opoku-Adjei - September 8, 2026
A home going under contract is an exciting milestone for buyers and sellers; however, a pending sale doesn’t always mean the sale will close. Between an accepted offer and closing day, various… Read More
Virginia Ranks Third in CNBC’s America’s Top States for Business
By Sejal Naik - August 27, 2026
CNBC released its annual rankings of America’s Top States for Business in 2026 last month. Virginia ranked third in the list of 50 states across 10 broad categories… Read More