The Virginia REALTORS^® Board of Directors recently developed a new Strategic Plan to ensure the association is focusing on what is most important to our members and our industry. The plan was unveiled at this year’s annual convention, where 2025 President Lorraine Arora introduced the mission and vision that serve as its foundation:

“We believe it is important to empower, elevate, protect, and connect our REALTOR^® members to cultivate a thriving, inclusive real estate industry where this association leads and inspires all those who interact with us.”

Designed to guide the association through the evolving landscape of real estate, the new Strategic Plan outlines a clear mission, forward-looking vision, and a focused set of priorities—with members and their communities at the core of it all.

Virginia REALTORS^® CEO Rick Lugg reinforced the plan’s urgency and relevance:

“We need to fight for our members. I think we can all agree that there are not enough houses on the market, and the rising costs are keeping many would-be buyers and would-be sellers on the sidelines. We need to use our influence and leadership to bring some solutions to market.”

By balancing advocacy, education, community, and data-driven insights, the association is ensuring REALTORS^® remain trusted advisors and leaders in their local markets. The new plan is both aspirational and actionable. It’s about uniting our members, protecting their business, championing their success, and leading change with purpose.

To explore the full plan and our focus for the next few years, please check out the slides below or take a look here!