As a Broker, it’s important to remind your agents that their brand is everything. What potential clients see from browsing your agent’s social media could turn that potential client into someone who is no longer interested in pursuing that REALTOR®. Help your agents protect your business and their business by sharing these social media etiquette tips:
- Creating a policy – If you don’t have some type of social media policy, now might be the time to do so. Refer to this social media policy guide to get started.
- You are what you share – Let your agents know that what they post to social media is a representation of not only their business, but also the firm they work for. Share with them the thought of the internet as their life’s track record. Always be mindful of what image they are crafting and how that could affect potential business opportunities.
- Responding to messages – REALTORS®are very busy people and keeping up with all the emails and social media messages can be very time consuming. It’s difficult to take back a message that you sent when you were tired or angry. Let them know that it’s wise to respond to messages when they’re in their best mood.
- Engaging in online conversations – When it comes to their business, social media is a great way to connect with people your agents would like to work with, while also increasing their brand. Remind your agents to be sure they are not bullying or ganging up on others when participating in conversations on multiple platforms
- Posting private information – This is extremely important, especially when your agents are out and about on showings. It’s easy to forget about what we should and shouldn’t post. Avoid posting either their own or someone else’s private information online.
- Remember MRP – Money. Religion. Politics. These topics can be very compelling but can sometimes lead to heated discussions and aren’t worth losing friends or potential clients over.
Friendly reminder for your agents: When it comes to social media, always remember that you are representing your brand AND your firm.