By: Cailin Richardson, Education Manager

If you could create a perfect team, what would it look like?

It’s up to YOU as the manager to shape your office in a way that cultivates this type of team. Empowering your agents and staff is essential to building a great and successful organization. It’s important for a manager to devote time and energy to develop and coach their team. Research from the Association for Talent Development shows that “coaching leads to better engagement, higher productivity, and enhanced customer service.”

By investing time to coach your associate brokers, agents, and staff, you will help them to:

  • Improve performance
  • Overcome challenges
  • Reach Aspirational Goals
  • Build self-confidence


Coaching is the new buzz world in the talent development world, but it doesn’t have to take a lot of time. If you can incorporate a few skills into your everyday interactions with your agents and staff, you’ll reap incredible benefits!

To build your coaching skills, you’ll need to:

Next, get to know your team. Learn about their areas of improvement and help them to be more self-aware. If you take time to invest in your team, you’ll learn from them and build stronger relationships. Empowered agents and staff will feel valued, respected, and energized. After building up your office, you’ll find that agents will need less supervision because they’ll take more ownership of their responsibilities and thrive in the workplace. You will also see an increase in loyalty and buy-in along with a sense of real trust within your team.

Pete Carroll said it perfectly, “Each person holds so much power within themselves that needs to be let out. Sometimes they just need a little nudge, a little direction, a little support, a little coaching, and the greatest things can happen.”

Transition your mindset from manager to leader and/or coach. Spend time building up the agents, associate brokers, and staff in your office and the rewards are limitless!

For more information about becoming a great coach, check out the following resources: “Why Should a Manager Become a Coach”, “Want to Be a More Self Aware, Build a Better Team”, and NAR’s Coaching Tool Kit.